Frequently Asked Questions About Adwords to Adwords Secrets UK.
These are answers to the most common queries from our Adwords-Secrets.co.uk Analytics reports.
Your answers are by an Adwords Qualified Individual.
A: Yes. This has long been possible in the US and introduced for the UK & Ireland in 2008. Google Adwords Policies prevent you from using their brands in your Ad copy and to work these should be in your landing page, say in a comparison table.
A: Bidding on a competitors brand is only easy when they are not using Adwords. The answer is to bid on your own brand which is often inexpensive and effective. See the
step by step guide to bidding on your brand on this site.
Q: Can I cap what I spend on google adwords? A: Yes. You can set an absolute cap using the daily budget settings. Google will not exceed 30 times this in any monthly reporting period. This is not the best way to control your AdWords spending. It is better to control you spending using the bids at Keyword level and by optimising your campaign. See also the
Can I Afford Google? page.
A: Yes. This is a free website. We can add Google AdSense panels to this site and we can bid on Keywords that can send visitors to this site.
A: No. You do need a landing page but Google will host one using the old Google Pages for you as a part of Starter Campaign setup process. We would NOT recommend this approach. Google has measured how visitors behave before they buy or get in touch. Most of us browse around the site to 3 or 4 pages before acting. Google take privacy and terms pages into account in their Keyword Quality Scores. See
Rob's entry on the CCM Blog.
A: Prepay appears attractive as Google can only spend your cash up to this is expended. This can also generate a regular action to keep your campaigns going. One client lost sales in the 2008 Christmas peak period because their credit ran out!
Adwords-Secrets.co.uk recommends post pay and managing you spend using the budget limits.
See
Can I cap what I spend on google adwords?