Spending on Adwords with Poor Results?
If you answer No to any of the 
following questions then
just send your Adwords Customer ID: for your free Adwords Audit report.
Do you use 2 text Ads? 
Do you split-test your advert copy?
Are you a brilliant copy writer or are you missing the trick?
“Assembly Service” gets 3 x the clicks as “Contract Assembly” and commas can make a 20% difference.
Do you know your Negative Keywords?
Stairway was a relevant keyword for a handrails campaign but the 'stairway handrail' search volume is still swamped by Led Zep fans adding 'heaven', 'mp3', 'lyrics' etc.
Do you know about Position preferences?
Do you bid for the top position? A company recently increased their bids to double their traffic but paid 5 times as much! Position bidding kept their clicks high but at halved their spend.
Do you know how to see your Quality Scores for Keywords?
Your quality score relates to your click-through-rate, historical performance and your landing page with close pages. Poor keywords can drag down your group.
See our new page that explains how to find & improve your Adwords
Keyword Quality Scores.
Content bids or Keywords. Do you know when to use them?
Content bids work in very different ways to bidding on searched for keywords. Your Content adverts appear next to related news and information pages and are good for product launching or new ideas that consumers have not yet heard of.
Do you track your Conversions?
Google provides tools to track your clicks, click-through-rates and spend.
These just optimise your payments to Google. Google also provides conversion tracking: of sales, leads or other desired outcomes.
You should know your cost of conversion and its value to you.
Simple website changes can double or treble your sales for the same spend!
Focussing on Conversions not Clicks
250% more conversions for 93% less cash!
Do you bid on your Own Brands?
Google now allow your competitors to bid on your brand in the UK & Ireland.
You cannot use competitor brands in your adverts and bidding on a competitors brand is not easy to do well.
Bidding on your own Brand is the safest, least expensive, way to try Adwords.
Bidding on you own brand also will increase the costs to the competition if they try to bid on your brands. See new bidding on failed competitor names page.